The ProblemDid you know that animal agriculture is responsible for 14.5% of global greenhouse gas emissions?
True factEvery second, animal farming releases 82 kg of methane and 900 kg of CO2, significantly contributing to climate change. Methane traps much more heat than CO2, highlighting the severe environmental impact of livestock farming.
25,713,576.925,713,576.9Tons of CO2released this year through animal farming
Introducing -NutrivibeNew!
Alternative to animal-based proteinOur project is the idea of creating products made from organic protein — in simple terms, insects. We plan to use insects as an alternative to existing animal-based protein sources.
Our goals
Short-term goals:
Raise awareness
Introduce an alternative of protein bars
Develop a sustainable production process
Long-term goals:
Reduce animal farming
Promote sustainable living
Expand product range
Vegeterian alternativeNutritious plant-based protein for vegetarians. Our products provide essential nutrients for a balanced diet.
Benefits
Insects contain more protein than cattle in percentage
Insects could be raised on food waste
Insect farming requires 90% less land
Production pipeline*
1. Buy insects, like crickets, and dry them
Target audience
1435
Young adults and middle aged kids
Eco-friendly
Sustainable
Healthy
Delicious
Nutritious
Eco-friendly
Sustainable
Healthy
Delicious
Nutritious
Eco-friendly
PerceptionIt's important to change the perception of consumersThat's why we will use various advertisement techniques to prove that insect protein is just as goodFor example...
+
A tiktok A youtube video
...or just through giving out free samples.
FinancesWe are a sustainable company that values transparency. Here are some of our financial statistics.
Crickets - protein$0.82$0.82Crickets are a complete protein source packed with essential amino acids, vitamins, and minerals. They are sourced from suppliers like The Critter Depot, with a cost of $0.82per protein bar.
$0.25$0.25OatmealOatmeal provides fiber and slow-digesting carbs for sustained energy. It's sourced from grocery stores or bulk suppliers, with a cost of $0.25 per bar for a 30g portion.
Maltitol & Sucralose - Sweeteners$0.10$0.10Maltitol and sucralose are low-calorie sweeteners that provide sweetness with minimal digestive issues. They are sourced in bulk from ingredient suppliers, costing approximately $0.1 per protein bar.
$0.25$0.25Peanut Butter, Honey, or MilkThese ingredients enhance flavor, add healthy fats, and provide extra protein. They are commonly available from supermarkets or bulk suppliers, costing around $0.25 per protein bar.
Pie chart representation:
Selling Price per Bar$2.30
Production Cost per Bar$1.07
Profit per Bar$1.23
Profit Margin$53.48
Growth
Short term
Short term
Product development & Market research to determine trends and consumer behavior.
Identify key market segments
Develop a minimum viable product (MVP)
Conduct user testing and gather feedback
Refine product features based on research
Website Launch
Website Launch
Information people about us and gives a platform to work on.
✅ Build the website
⏳ Promote our website and the idea behind it
⏳ Collect feedback and improve the website
⏳ Make a marketplace on it
Medium Term
Medium Term
Launch the product in Thailand. Focus on building a strong local presence and establishing partnerships with key stakeholders. Engage with the community through events and social media to build brand awareness and loyalty.
Long Term
Long Term
Expansion to different Asian markets like China, Singapore, Korea, etc.